Essay No. 01

Technology Doesn't Destroy Value. It Relocates It.

Imtisal AbbasiJul 202610 min read

A family holiday in Gallipoli, an Ottoman admiral's 1513 map, and the question everyone keeps asking about AI. Why every technology in history has relocated value rather than destroyed it — and how to see where it is moving next.

Read the essay →
Essay No. 02

AI Has Read Everything. Lived Nothing.

Imtisal AbbasiAug 20268 min read

A restaurant job, a film crew in Pakistan, and a cricket ball travelling at seventy miles an hour. Why judgment is compressed consequence — the one thing an AI that has read everything but lived nothing can never inherit.

Read the essay →
Essay No. 03

On Memory, Restraint, and What Fragrance Taught Me About Marketing in an Age of Abundance

Imtisal AbbasiAug 20268 min read

A childhood home that smelled of citrus, a bottle of Blenheim Bouquet, and the perfumer's art of leaving things out. Why, in an age of abundance, what endures isn't what shouts loudest — it's what earns a place in memory.

Read the essay →