Essay No. 01

Technology Doesn't Destroy Value. It Relocates It.

Imtisal AbbasiJul 202610 min read

A family holiday in Gallipoli, an Ottoman admiral's 1513 map, and the question everyone keeps asking about AI. Why every technology in history has relocated value rather than destroyed it — and how to see where it is moving next.

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Essay No. 02

AI Has Read Everything. Lived Nothing.

Imtisal AbbasiAug 20268 min read

A restaurant job, a film crew in Pakistan, and a cricket ball travelling at seventy miles an hour. Why judgment is compressed consequence — the one thing an AI that has read everything but lived nothing can never inherit.

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Essay No. 03

On Memory, Restraint, and What Fragrance Taught Me About Marketing in an Age of Abundance

Imtisal AbbasiAug 20268 min read

A childhood home that smelled of citrus, a bottle of Blenheim Bouquet, and the perfumer's art of leaving things out. Why, in an age of abundance, what endures isn't what shouts loudest — it's what earns a place in memory.

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Essay No. 04

Back to the Future

Imtisal AbbasiSep 20268 min read

A 36-shot film camera, a vinyl revival, and a treasure-hunt through vintage rails. Why a generation raised on abundance keeps choosing the slower option — not out of nostalgia, but to recover the value that friction was quietly carrying all along.

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Essay No. 05

The Radius of Freedom

Imtisal AbbasiOct 202613 min read

A doctor on the back of a ride-hailing bike, a jobs experiment in Lahore, and the scooters slowly appearing on Pakistan's roads. Why a degree gives a woman capability but not access — and why the distance that matters most is between "Can she ride?" and "Should she?"

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